Main Job Tasks and Responsibilities Client Management Understand the strategic needs of from the clients and have a preliminary ability to assess the workload. Understand the workload and the time spent on general strategy planning work (brand communications, product concepts, etc.) Strategy Your focus as a Senior Strategist: Developing campaign and communications strategies based on business / brand goals Representing the team to deliver insight based strategic viewpoint in front of clients Supporting the development of strategic communications platform ideas Developing / Supporting the development of creative channel strategies The skills you learn and apply: Writing presentations that establish a clear and persuasive POV Creating action plans for research: analysing tracking studies and setting up / conducting qualitative research. You provide guidance on what techniques to use and when. Collaborating and knowing how to “collaborate” – tapping into the skills from others to solve more complicated brand challenges You understand how brands are constructed in the new media environment Deeper understanding in a client industry, not only in the areas of the industry's market and consumer groups, the communication environment, but also provide how communications work in specific industries You’re comfortable with different branding techniques, e.g. purpose building to archetypes. Actively participate and support Business Unit new business agendas Deputize Strategic Leaders in prepping and internal and client workshops to create collaborative solutions Writing case studies and awards entries Creative Leadership Taking an active role in creative briefings with agency teams. Know how to do briefing, can give creative people a clear and easy to understand brief for the regular communication campaigns Responding to and helping to improve creative work with insights and learnings from case studies Leadership