Key Expected Achievements
Develop Tyreplus traffic operation strategy on new media platforms based on overall HQ traffic growth objectives 基于驰加总体的总部流量占比提升目标，负责制定驰加在新媒体平台的新流量运营策略
Translate Strategy into tactical work plan with periodical targets within aligned timeline and budget. 拆解策略为具体的行动计划，在确认的时间和预算之下，实现阶段性目标。
Develop and execute activities in new media platforms according to platform nature and policy. 基于不同媒体平台的属性和规则，制定并实施具体的流量运营活动和KPI，如抖音、快手、小红书和B站等。
Collaborate with cross teams on data close loop to measure the operation efficiency. 协同跨部门实现全链路数据闭环，从曝光-购买-到店核销的转化，以衡量媒体平台的流量转化有效性。
Make sure all the content operation in alignment with Michelin and T VI and brand guidebook, 确保所有的内容运营都符合米其林和驰加的品牌VI要求。
fully engage with frontline colleagues and dealers to get feedback, assure execution, enhance performance 全力对接一线顾问和加盟商，实时收集反馈、确保卓越执行并持续提升引流效果。
Identify and Test new platforms and way of operation 持续识别并测试新的媒体平台以及运营方法，逐步提高对门店流量的贡献。
Qualifications
5 years’ hands-on experience in new media traffic operation
5年以上新媒体流量运营经验